In marketing & sales projects Graneli & Company develops and employs growth strategies. By analyzing the positions of customers, competitors as well as the profitability by products, services and channels, we develop an appropriate segmentation model and Go-to-Market approach. It could be for an existing market or product, but just as often we help our clients expand into new geographic markets. We also assess the sales force organization to increase effectiveness and efficiency.

Typical client engagements:

Customer and competitive positioning

Customer and channel profitability

Market segmentation

Expansion screening and analysis

Go-to-Market approach

Sales channel management

Sales force efficiency